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Clean me, by Alison Carmichael (via)

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Land Of Tomorrow, by Jonathan Zawada

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Givenchy, Spring 2010 Couture (via)

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Mom Marketing

According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.

When asked what advertisers on Facebook should do that they aren’t currently doing, moms say:

  • “Provide exclusive offers (i.e., printable coupons, etc.). Exclusive offers would entice me to respond to the message (not just read/glance at [it]), and I might look them up on Facebook and become a fan.”
  • “[Be] more interactive. Starbucks is a good example - they just had a Facebook campaign where you could send a coupon for a free Starbucks ice cream to a friend on Facebook.”
  • “Offer samples.”
  • “Certificates or coupons for freebies or special discount offers. I always print those and use them.”
  • “Coupons/discounts for family places [such as] restaurants or coupons for grocery stores.”
  • “[Be] a little more targeted with online store specials.”
  • “Just talk to us. Direct us to Twitter or a blog where we can talk back. It’s too complicated to carry on a conversation on Facebook. Make it easy for us.”
  • “I’d like to be able to comment on something they post without being alerted every time someone else makes a post. Sometimes that becomes distracting.”
  • “Provide something that would actually help me, not just market their product.”
  • “I like being a fan and following the products/companies that I choose to follow. It makes me feel like I can make the choice of what advertisements I am willing to pay attention to. Advertisers need to move toward fan pages and away from the sidebar ads. Running the occasional contest is always fun!”
(Full article)