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According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.

When asked what advertisers on Facebook should do that they aren’t currently doing, moms say:

• “Provide exclusive offers (i.e., printable coupons, etc.). Exclusive offers would entice me to respond to the message (not just read/glance at [it]), and I might look them up on Facebook and become a fan.”
• “[Be] more interactive. Starbucks is a good example - they just had a Facebook campaign where you could send a coupon for a free Starbucks ice cream to a friend on Facebook.”
• “Offer samples.”
• “Certificates or coupons for freebies or special discount offers. I always print those and use them.”
• “Coupons/discounts for family places [such as] restaurants or coupons for grocery stores.”
• “[Be] a little more targeted with online store specials.”
• “Just talk to us. Direct us to Twitter or a blog where we can talk back. It’s too complicated to carry on a conversation on Facebook. Make it easy for us.”
• “I’d like to be able to comment on something they post without being alerted every time someone else makes a post. Sometimes that becomes distracting.”
• “Provide something that would actually help me, not just market their product.”
• “I like being a fan and following the products/companies that I choose to follow. It makes me feel like I can make the choice of what advertisements I am willing to pay attention to. Advertisers need to move toward fan pages and away from the sidebar ads. Running the occasional contest is always fun!”