January 2010
15 posts
2 tags
Mom Marketing
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
When asked what advertisers on Facebook should do that they aren’t currently doing, moms say:
“Provide exclusive offers (i.e., printable coupons,...
2 tags
“Tasti D-Lite may be first to realize that a Foursquare check-in has monetary...”
– 5 Ways Foursquare is Changing the World
“You’ll see fewer brands creating a site for one campaign and then throwing it...”
– Cheryl Calverley Unilever UK’s senior global manager for Axe Skin (via)
The agency technologist →
“De nieuwe creative director is een developer.”
– Freek Bijl (via)
