“Big ideas turn flat in digital.” — Many creative directors, even those who have done most of their work in digital, are trained to think of a ‘big idea’ as the starting point of the process of creating advertising. In interactive communication, however, the big idea model can lead to a very flat functional concept, no matter how beautifully executed it is in terms of traditional design. In digital media, there is much more than just an image, or animation, and text – there is a whole layer of functionality, which often doesn’t get properly utilized by people who are trained to think of big ideas to send out a message instead of a functional concept to offer a service or a tool that aids the message. — Karri Ojanen
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How genetics works
“The average American consumes 34 gigabytes of content and 100,000 words of information in a single day.” — The American Diet: 34 Gigabytes a Day
“The average American visits 111 different Web site domains each month and only reads about 20 percent of an email or Web page.” — The Age of Streams
“Researchers have found that someone distracted by an e-mail message alert takes an average of 24 minutes to return to the same level of concentration.” — The internet is killing storytelling
tweet 2 @Alyssa_Milano (via)
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Urban forest by MAD architects (via)
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